![]() ![]() To take back control of our lives, Eyal suggests that we first get to the bottom of why we become distracted. With the wealth of digital products at our fingertips today, maintaining focus in work and school has never been more challenging. Not to mention the ever-present problem of procrastination. ![]() Gaming, social media, and tech companies create products that take up so much of our attention that we miss real-life moments with friends and family. However, there is a downside to products that users can’t put down. In the past five years, companies like The New York Times and FitBit have used his Hook Model to help users build healthy habits via digital products. ![]() A very engaged audience asking questions after Nir Eyal’s talk! The story behind IndistractableĮyal wrote Hooked in 2013 to help companies build products that engage users and bring them back repeatedly. Read on for a recap of Eyal’s tips for managing valuable time and attention in an era where everything seems designed to take it away. The topic is the premise of his new book, Indistractable: How to Control Your Attention and Choose Your Life. Nir Eyal, technology thought leader and author of the bestselling book Hooked: How to Build Habit-Forming Products, joined us to give a talk on psychology-backed strategies for overcoming distraction in the digital age. Last week, we co-hosted a Product Management Speaking Series event at productboard’s San Francisco office. ![]()
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